How comfortable can mens’ jeans be?
What is the right fit for your boyfriend’s body type?
What is the right cut for your man?
Can masculine legs really look good in skinny jeans?
How to wear jeans to look sharp, clean and sexy or to create the illusion of longer legs?
They are the fundamental research questions which the multi-billion global jeans industry is based on and the ethos behind the perfect pair of jeans. The classic denim pant has come a long way from its debut in the 1990s but the art of finding the perfect pair is still a challenge contemporary audiences are battling.