Brands use distinctive visual tactics to tell them apart from their competitors and allies, a symbol or sign to let the industry know who and where they are. Paul Smith is no different, only the label’s iconic representor lies in the clothes themselves – cuts, shapes, colours and designs which set the Paul Smith label distinguishably apart from the rest.
Let us explain. Bloggers Boyfriend got in the thick of the Paul Smith label this month at Melbourne Fashion Festival and made the most of the suit to travel in – literally. The label’s pieces are defined by an innovative attention to detail, youthful, casual and playful tailoring and distinctive use of vertical colour (we’re unashamedly talking stripes here people). But beyond the aesthetic, Paul Smith pieces are defined with the busy man in mind. The Paul Smith man is a modern gentlemen with a slimmer built, he has a busy schedule packed with travel, weddings, meetings and parties. He doesn’t have time to piece together a suit or to have stylist and tailor appointments – but he does have Paul Smith.
The label’s iconic design combined with easy-wear materials and cuts means Paul Smith suits are the daily go-to for men on the run without looking like the daily go-to for men on the run. The pieces give the wearer a polished, bespoke and contemporary eclectic aesthetic without the hassle of a typical bespoke suit.
So who is the force behind the Paul Smith label? Well Paul Smith himself of course. With London design roots, the Paul Smith collections are primarily produced in England and Italy while the fabrics used are mainly of Italian, French and British origin. From cloth to cut, tailoring is at the heart of Paul Smith and is confidently explored.
There is bespoke suiting and then there is Paul Smith – for the gent who wants to look fitted but with the odd coloured stripe (because there is nothing wrong with that). This is the everyday suit with just enough flair to make the everyday a little more exciting.
During Melbourne Fashion Festival 2017, Kurt wore PS by Paul Smith stripes navy T-shirt, Paul Smith travel friendly windowpane-check wool trousers, signature multi-colour twisted marl sweatshirt and Paul Smith latest Concertina briefcase in navy.