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SLEEPWEAR GOES FROM THE SHEETS TO THE STREETS

March 2, 2016

Think you can’t be seen wearing your pyjamas outside in broad daylight? Think again. 

From a fashion faux pas to a fashion flaunt, the rise of the new sleepwear trend has now translated into a high-end and streetwear vibe!

Nothing says modern and luxurious than wearing silk as the All at Sea’s long pyjama coat silk shirt worn by Bloggers Boyfriend is the perfect example of this.

It has been notably spotted by collections from New York Fashion Week 2016 not to mention the most prestigious high-end luxury designers, like Dolce & Gabbana, Louis Vuitton and Versace, just to name a few.

Even Marc Jacobs himself has been seen wearing pyjamas for his end-of-runway shows in 2014 and 2015! Talk about a fashion genius! Bow down to the master!

While celebrities are always candidly caught wearing their nightwear outside of sleeping hours, style icon Selena Gomez has been sporting the pyjama trend for all the right reasons with a classic matching two navy piece, paired with her Zimmermann alike classic strap sandals.

Ryan Gosling, Russell Brand, Rihanna, Taylor Swift, Alexa Chung, Cara Delevingne, Cameron Diaz, and Kendall Jenner are just a handful of others who have also been embracing the look.

How to Rock Sleepwear as cool fashion pieces though? 

What may be the best part about the sleepwear trend is the fact that anyone can pull it off! After all, it’s sleepwear!

The key to mastering the boxy and silky silhouette-inspired style is to embody its laidback aesthetic.

But let’s be honest, one of the perks of wearing pyjamas outside of our home is that we don’t feel uncomfortable.  Ain’t nobody got time for that!

 So opt for kimono-inspired pieces like this checked wool trench coat from Marc Jacobs (currently 70% off on sale ) and layer it with a sweater and baggy pants for something smart, sophisticated and most importantly- effortless.

Like most men’s sleepwear, consider soft and loose fittings with collars that are flat, round in shape and have a tall spread like the SACAI Camp-Collar Printed Voile Shirt.

But wait … there’s more good news! You don’t have to live in Europe to wear the trend!

It has now reached down under and is making its mark in Australian street style as it’s no surprise that we cannot help ourselves to be allured by international fashion!

Check out the emerging European label, All At Sea from Copenhagen, Denmark and their Summer/Spring 2016 collection for more sleepwear inspiration!

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  • Image 1- All At Sea Spring/Summer ’16 collection via allatseacph.com
  • Image 2- Dolce & Gabbana Spring 2016 Menswear – Collection via vogue.com
  • Image 3- Salvatore Ferragamo Spring Summer 2011 Men’s Runway via mymanybags.blogspot.com.au 
  • Image 4- Louis Vuitton Spring 2012 Menswear Fashion Show via vogue.com
  • Image 5- All At Sea Spring/Summer ’16 collection via allatseacph.com
  • Image 6- All At Sea Spring/Summer ’16 collection via allatseacph.com
  • Image 7- Bloggers Boyfriend wearing All At Sea Japanese silk shirt as a signature underneath-layering piece 
  • Image 11- Leandra Medine of Man Repeller via fashionmagazine.com
  • Image 12- Alexa Chung at London Fashion Week via harpersbazaar.com
  • Image 13- Ryan Gosling at the 64th Annual Cannes Film Festival via runwayriot.com. similar pyjama shirt from Maison Margiela . 
  • Image 14- Selena Gomez in Paris via dailymail.co.uk wearing a navy pyjama two pieces with simple and classic high-heel sandals 
  • Image 15- Rihanna at the Battleship Japan premiere via femalefirst.co.uk wearing a silky loose-fit sleepwear-inspired dress in rich print. 
 
About this Article 
Art Direction – Bloggers Boyfriend 
Photography – Everyday Like This 

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