How do you actually choose your skincare brands with so many names emerging from the market every day? There are also many skincare brands that spend so much money on marketing, including hiring the top celebrities to be the face-of-the-brand. I feel it is less relevant that who actually use your cream, but what kind of technologies you used to develop the formula or how much experience the brand has towards adapted technologies. Same rules apply to fashion, especially luxury and tailoring. I feel Hope Stockholm is one of these brands who never did loud advertisements but concentrate on their concept, strong tailoring and quality, also they are passionately doing their best towards diversity and sustainability, encouraging self-expression and individual style. This is HOPE’s first time ever showing at Copenhagen Fashion Week, with their continuing concepts supporting diversity, self-expression, self-love and encouraging shoppers to develop their individual styles.
